Saturday, April 26, 2008
No Nonsense Hosiery
"From that memorable bright orange plastic package of nylons first introduced in 1972 to its current status as the no 2 brand of legwear and a growing manufacturer of intimates in the U.S." is the lead line from a Friday, April 04, 2008 press release touting No Nonsense's focus on comfort as the brand grows beyond the hosiery market.
Kayser-Roth & the No Nonsense brand present "Our history of innovation:
* First control top hosiery
* First transparent control top hosiery
* First shaping hosiery in mass market
* First age-defying hosiery products with graduated compression technology
* First natural moisture management athletic sock incorporating earth-friendly bamboo
* First shoe solutions collection including: foot tube, gel insoles, and slingback liner
* First completely convertible line of bras"
History of No nonsense
1973 No nonsense is introduced by the Kayser-Roth Corporation.
1978 The Kayser-Roth Corporation introduces the first control top pantyhose, No nonsense Control Top. Instantly recognizable from its iconic green package, No nonsense quickly becomes one of the most popular brands of pantyhose in America.
1986 No nonsense products are made using a production process called 16-point graduation, a technical breakthrough in pantyhose knitting from Kayser-Roth that allows for improved fit and comfort.
1993 No nonsense introduces Great Shapes, the first 'shaping pantyhose" that combines traditional pantyhose with the figure-enhancing effects of body shapers.
1996 No nonsense introduces Sheer Endurance, a beautifully sheer, beautifully strong hosiery collection.
1997 No nonsense takes Control Top one step further by introducing Transparent Control. Kayser-Roth's Calvin Klein Hosiery introduces a similarly invisible control top pantyhose.
1998 Kayser-Roth introduces its first age-defying hosiery products for No nonsense and HUE legwear. Both brands begin utilizing technology that delivers therapeutic benefits to women's legs.
1999 No nonsense introduces Almost Bare, pantyhose so sexy, so comfortable and so sheer, it's like wearing no pantyhose at all.
2000 No nonsense is the first to introduce the smooth toe seam in the value-priced, multi-pack sock category.
2002 No nonsense introduces nonstop, a durable, comfortable line of hosiery that meets the challenges of women's busy lives.
2004 No nonsense offers its first line of women's panties. Also in 2004, No nonsense is listed as the 17th most recognizable apparel brand in America (between Ralph Lauren and Lee) by Women's Wear Daily magazine.
2005 The new No nonsense debuts, complete with new packaging, a new website, fun marketing programs and lots of new products, including sleepwear; super soft and stylish athletic socks; fun, seasonal and novelty socks; and shoe comfort products, as well as socks for men and children.
2007 No nonsense moves up to number eight in the wwd 100, an annual survey of consumer brand awareness. The brand expands its product offering to include a selection of licensed T-Shirt and Ultimate Sport Bra's. Ultimate Shapers are introduced to meet the growing demand for the fast growing Shaper category. Ultimate Shapers provide soft, smooth, comfortable fabric with no-roll waistbands in 3 product choices, Waist to Mid-Thigh Shaper, Waist to Mid-Thigh Butt Lifter Shaper and Pant Lining Shaper.
I added this link to the company history link list.