Size and Age no longer fitting the same old ideas

Who can wear sexy lingerie continues to be less of a question as ideas change regarding beauty in the world. More options open up for women after motherhood and divorce, and for women beyond a size 8.

‘Cougar’ culture boosting sultry lingerie sales - TODAY Fashion & Beauty


Women 40+ buying lingerie thanks to rise in cougar "role models"
May 4, 8:51 AM Intimate Apparel Examiner author Alicia Vargo

Lane Bryant Cacique ad boosts sales and promotes changes in body image stereotypes:




Updated October 21, 2009
Pressure to Get Skinny Still the Fashion Norm, Even in the Plus-Sized Model World
By Allison McGevna - FOXNews.com

Notes, Body Types, Victoria's Secret

Victoria's Secret: "According to a press article at Yahoo Biz, “When Wexner bought the struggling Victoria's Secret for $1 million in 1982, the company had just three stores and a catalog operation.

Before Victoria's Secret, the average woman had five bras, noted Edward G. Razek, -- three white, one beige, and one black. 'All five panties were white," he said.

Today, thanks to … Victoria's Secret, lingerie drawers are full of underwear in a myriad of colors, fabrics, and styles. Panties have been replaced by boy shorts, thongs, v-strings, and hip huggers. '

[original] Source:- http://uk.biz.yahoo.com/04122006/244/victoria-s-secret-sexy.html" quoted at 1st bras.

Lingerie Figure Types (Tomima's Blog posted Feb 2009): "The lingerie industry has come up with six figure types that they feel captures every woman. I know this sounds kind of crazy, but the truth is I have yet to find a woman I couldn’t classify in one of them. By knowing your personal figure type, you can make smarter lingerie choices that will enhance your best points and disguise your less-than-favorable ones.

In my next six postings, I’m going to talk about each of these figure types. They are the pear shape, apple shape, column shape, the hourglass shape, the almost hourglass shape and the cornet shape."

Spacer Foam and the T-shirt bra: "A new lingerie term has popped up recently. The term "spacer foam" is being used when describing some new t-shirt or contour bras. Currently several bras on the market use this spacer foam as the fabric in their seamless bras. So, what is it?"

Blogroll additions: I've added Tomima's Blog for Herroom.com to the blogroll because she is interesting and provides information about the industry while talking about everyday topics.