Sunday, September 14, 2008

Dita Von Teese for Wonderbra

The Science of Sexy website (from Playtex France) presents the video, collection and backstory of the Dita von Teese Wonderbra range.

In the mock sci-fi film, Dita plays the part of ‘Heather,’ a mousy blonde. She’s a committed but uninspired scientist who dreams all day of being glamorous. Quite by chance she uncovers the gene of sexy and a gorgeous Wonderbra materialises before her eyes, miraculously transforming her in to the alluringly stylish Dita that she is known for. The mood then shifts to one of celebration as Dita is gripped by the spirit of the underwear and she dances around showcasing the new Wonderbra by Dita Von Teese range.

35 year old Dita von Teese is the stage name for Heather Sweet. Dita's first bra "was this horrible training bra-type thing, but it prompted me to save my money and buy my own darn bra". (follow the link for shared stories of first bra horror and humor.)
"Lingerie shouldn’t be something you just put on for your lover; you should do it for you. It’s not about seducing men, it’s about embracing womanhood,” Dita proclaims.

Anticipating the Dita Wonderbra, The Scotsman published an interview with Dita entitled The Big Teese.

The Times Online (UK) also presents the biographical interview "Dita Von Teese's naked ambition".

update history: 26 April 2009

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