Friday, March 07, 2008

Hanes bans the wedgie

Actress's Red Carpet Wedgie Discomfort Provided Inspiration for Print Campaign

March 6, 2008. Hanesbrands, the biggest player in the roughly $3 billion panty market, is competing with mall-based brands like' Victoria's Secret chain and other big names such as Jockey International by offering the wedgie-proof Hanes No Ride Up Panty.

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