Saturday, August 22, 2009

Holeproof--Austrialian Socks & Underwear

"Who we are and what we do
Holeproof is a leading Australian manufacturer and marketer of high-quality socks, underwear and sleepwear, capable of producing over 80,000 garments per day. Our range includes many prominent Australian brands for men, women and children.

Holeproof began in the late 1920’s originally as a hosiery manufacturer and has continued to develop, expand and adapt to the changing needs of consumers. Today the company is one of the leaders in the Australian and New Zealand clothing and textile industry."

Underwear products include:
sexy, sheeky YouTube commercials (like this one) can be found easily.

Former Miss Universe contestant Erin McNaught appeared in the Hot in the City lingerie show at the Rosemount Australian Fashion Week show in Sydney for the new Antz Pantz range (with images and video) from news 9msn 21st August 2009. For a little more coverage on the show....
  • Nothing--"Designed to disappear under fashion, Holeproof Nothing features a unique no panty line leg finish, gusset shaping and back seam to help prevent ride up. Made from soft, stretchy and slinky fabric for added comfort"
  • Love Kylie--The famous 2003 lingerie range designed by Australian icon Kylie Minogue.
  • Underdaks (for men)--check this link for a view of the product from a designer.
The site includes a company history.
Proof that a hosiery company selling under the brandname Holeproof can be found in a December 1923 issue of photoplay magazine. Thanks to the Glam Guide blog for the 20th Nov 2007 post.

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