Brand Overview: 'Niki', which was voted a top 20 brand alongside major players Cacharel, Galliano and Diesel [1], has exploded into the global lingerie arena. Customers can have their purchases personalised, and for the more discerning customer, Niki also offers Numbered Limited Editions. [1] Source: WGSN from Paris, Salon International de la Lingerie February 2007 About Niki: Niki McMorrough was formerly a diarist and writer for Lingerie Buyer magazine and The Sunday Telegraph, and was Head of Marketing for Ministry of Sound and Turner Broadcasting. She trained in lingerie design and business at London College of Fashion, London College of Printing, De Montfort University and Royal Holloway University of London, finally giving up an award-winning career so that she could launch her own label.National Geographic video overview of the bra--history & fit
In unglamorous Fayetteville NC a new look for Victoria's Secret stores is abut to be unveiled (as reported in the 26 JAn 08 Fayetteville Observer:
Victoria’s Secret revealedSome competition for VS?
There was another revelation at the mall this week — although this one was kept under tight security.
The new Victoria’s Secret opened Friday. Photographer Cindy Burnham and I were escorted by the mall’s marketing manager to see the new digs, although taking photos of the store was a no-no. I guess they were afraid we’d run a photo of someone in their skivvies.
Anyway, the store is a new prototype for the lingerie and sleepwear purveyor and has more space for its frilly unmentionables.
For the first time, the company’s entire beauty line will be available for sale here. It includes makeup, skin care, hair care and perfume products.
There is also an expanded line of PINK apparel and an exclusive line of Italian lingerie called Intimissimi.
The new store is very hip, colorful and bumpin’ with loud pop music.
Bravissimo!
The most recent retailer to announce its entrance into this competition is Abercrombie & Fitch. They recently announced their new Gilly Hicks Sydney store, an Australian-themed line that is expecting to rival competitors. Abercrombie & Fitch is being very secretive about this new line. However, its Web site, www.gillyhicks.com, suggests that the store intends to reach an older and more sophisticated clientele compared with Aerie and Pink.
Did Victoria Secret open the door for a competitor to become the new name for sexy lingerie? Gilly Hicks' Web site has an 18-and-older disclaimer prior to entering the site and viewing the promotional video. If you think Victoria Secret commercials are too racy, you should steer clear from viewing Gilly Hicks' promotional video. Will Gilly Hicks compete with Victoria Secret and draw them back to their roots? Only time will tell.
