Saturday, December 30, 2006

JLo Marketing, Lace, and Maidenform for Sale

Here is a link to some 2004 marketing materials used in the JLo Lingerie campaign in Toronto. I have included it for the fun promo neon & as an example of what can be done to spruce up a product launch party.

Lingerienet is a Dutch lingerie trade zine. It is a place to keep up with the latest trends. Too bad I don't read Dutch. This pointer highlights a Nov 06 ad for JLo lingerie.

Maidenform Brands Inc trades on the NYSE under the symbol MFB.

Here is a partial dictionary entry--finding that my big project to build a lingerie dictionary/history has been undertaken on wikipedia--that addresses some historical, economic and sociological issues of fashion. The topic of "Lace" is itself too large for my simple task.

Lace is a decorative fabric used to accentuate the main clothing item--although entire garments can be found created from lace.
"Valerie Steele, director of the Museum at the Fashion Institute in Manhattan, says that lace always has been associated with luxury. In the 16th and 17th century, the lace trim often would be the most expensive part of a dress, she says, and men would wear lace cuffs and collars to show off their wealth." from Lovely lace: Lace is a fashion chameleon, found on underwear, eveningwear By SAMANTHA CRITCHELL, AP

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