Victoria`s Secret conquers Canada

Victoria`s Secret conquers Canada

The brand is presented in the fashion industry since 1977. During the long-term history the company repeatedly changed its priorities and searched for an own way of style, gradually having proved itself as the best manufacturer of female lingerie in the USA. The main reason of “Victoria's Secret” huge popularity, not only in America but all around the world, is the unique design that allows women to always remain unique and exceptional, stylish and self-confident.
Original models of women lingerie, amazing sleepwear, exclusive quality garments in pace with the latest fashion trends - this is “Victoria's Secret” brand characteristics. The source of excellence is covered within the fabrics, used only for leading couturiers collections, on which the company does not save the expenses. Ideal body fit – another trademark of the brand, a convenient system of size definition does not allow one to be mistaken. Customers consistently remain happy with their choice and the act of purchases itself that turns into delight for women, giving them a fine mood and blissful charm. “Victoria`s Secret” chic lingerie is regarded as an accessible luxury.
Beginning in 1995, “Victoria`s Secret” began holding the annual “Victoria`s Secret Fashion Show”, which is broadcasted primetime on American television. The show is a lavish event with elaborate costumed lingerie, varying music, and set design according to the different themes running within the show. The show attracts hundreds of celebrities and entertainers, with special performers and/or acts every year. The “Victoria`s Secret Angels” are a small group of top models contracted to the company, and as such are the brand's most visible models and spokeswomen.

Victoria’s Secret foundation story

For some time I've wandered the web in search of this: a blog post presenting an overview of the early days of the Victoria’s Secret stores. According to the un-cited story, "It all began in 1977, when a businessman Roy Raymond (1946 - August 26, 1993)" opened a store where men could comfortably shop for lingerie for their wives/lovers, etc.

This history is presented at Lingerie Alley Blog. It is written by "Laurela.com, the lingerie authority on the web". Laurela.com is a placeholder website. The blog is well-designed. This blog has categories that include

* Lingerie Brands
* Lingerie Businessmen
* Lingerie Collections
* Lingerie Designers
* Lingerie History
* Swimwear Brands
* Swimwear Collections
* Swimwear Designers

and has a post entitled, Herminie Cadolle, Inventor of the Modern Bra.

Ms Cadolle did not invent the modern bra; she does get create for early attempts that are generally better labeled as corset alternatives. These garments supported the breasts from beneath and often appear as corsets with the abdomen removed. Cadolle's continues to cater to the well-to-do and political leaders' families.

Notes, Body Types, Victoria's Secret

Victoria's Secret: "According to a press article at Yahoo Biz, “When Wexner bought the struggling Victoria's Secret for $1 million in 1982, the company had just three stores and a catalog operation.

Before Victoria's Secret, the average woman had five bras, noted Edward G. Razek, -- three white, one beige, and one black. 'All five panties were white," he said.

Today, thanks to … Victoria's Secret, lingerie drawers are full of underwear in a myriad of colors, fabrics, and styles. Panties have been replaced by boy shorts, thongs, v-strings, and hip huggers. '

[original] Source:- http://uk.biz.yahoo.com/04122006/244/victoria-s-secret-sexy.html" quoted at 1st bras.

Lingerie Figure Types (Tomima's Blog posted Feb 2009): "The lingerie industry has come up with six figure types that they feel captures every woman. I know this sounds kind of crazy, but the truth is I have yet to find a woman I couldn’t classify in one of them. By knowing your personal figure type, you can make smarter lingerie choices that will enhance your best points and disguise your less-than-favorable ones.

In my next six postings, I’m going to talk about each of these figure types. They are the pear shape, apple shape, column shape, the hourglass shape, the almost hourglass shape and the cornet shape."

Spacer Foam and the T-shirt bra: "A new lingerie term has popped up recently. The term "spacer foam" is being used when describing some new t-shirt or contour bras. Currently several bras on the market use this spacer foam as the fabric in their seamless bras. So, what is it?"

Blogroll additions: I've added Tomima's Blog for Herroom.com to the blogroll because she is interesting and provides information about the industry while talking about everyday topics.