Dita Von Teese for Wonderbra

The Science of Sexy website (from Playtex France) presents the video, collection and backstory of the Dita von Teese Wonderbra range.

In the mock sci-fi film, Dita plays the part of ‘Heather,’ a mousy blonde. She’s a committed but uninspired scientist who dreams all day of being glamorous. Quite by chance she uncovers the gene of sexy and a gorgeous Wonderbra materialises before her eyes, miraculously transforming her in to the alluringly stylish Dita that she is known for. The mood then shifts to one of celebration as Dita is gripped by the spirit of the underwear and she dances around showcasing the new Wonderbra by Dita Von Teese range.

35 year old Dita von Teese is the stage name for Heather Sweet. Dita's first bra "was this horrible training bra-type thing, but it prompted me to save my money and buy my own darn bra". (follow the link for shared stories of first bra horror and humor.)
"Lingerie shouldn’t be something you just put on for your lover; you should do it for you. It’s not about seducing men, it’s about embracing womanhood,” Dita proclaims.

Anticipating the Dita Wonderbra, The Scotsman published an interview with Dita entitled The Big Teese.

The Times Online (UK) also presents the biographical interview "Dita Von Teese's naked ambition".

update history: 26 April 2009

notes--Wonderbra in the news

items to deal with later:

• lingerie books--several with patterns. The point of this website seems to be attracting people looking for erotica.
• Agent Provocateur Logo Book & Knickers: $75 from House Industries. "When Agent Provocateur first started accosting, arousing and alarming its Soho neighbors in 1994, founder Joseph Corre brandished some lipstick and penned a New York Dolls-esque logo. Since then Agent Provocateur has grown into an internationally recognized lingerie brand that sets the global standard for thinly-clad naughtiness."
• (July 2008) Wonderbra has designed the nipple bra for those who want more than just sexy curves. Ekstase not only forms a stunning cleavage – built-in nipples that show through clothing give that extra, sensual erotic look. Gallery.

Wonderbra is promoting Ekstase as a first, there is evidence otherwise--see the image above.

Nipples or no-nipples. Many women prefer their nipples private and can use products designed to prevent them showing. Products can also be found to display the effects of erect nipples.

Ekstase is currently available for the European market.
Dita von Teese's designs for Wonderbra debut 15th Sep 2008. Here is some "Teeser" video.

• One more Wonderbra item before stopping for the day: Wonderbra UK created a mosiac billboard from thousands (nearly 8000, actually) of customers. Its a neat way to get women involved in the product & made an attractive advertisment. The campaign launches Wonderbra D to G for larger bra sizes.